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It’s not easy being a marketer
When I launched this blog a little over six weeks ago, I said that I wanted to overturn the myths that surround the marketing of new technology products and services. I acknowledged at the time that...
View ArticleYour customers aren’t werewolves; stop looking for a marketing silver bullet
Very often when we're pitching a new piece of business, the prospect starts to wonder out loud about whether everything that could be done for them on the marketing front is being done. It's not an...
View ArticleAugust roundup: What does it take to get technology to market?
Thank you for being with us for the seventh month of our blog. In case you missed them, here is a recap, in chronological order, of our posts from August, which covered a great swath of topics,...
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